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#LastPrintIssue : Newsweek's last bid for relevancy?

23 December 2012
The transition from newsprint to digital almost complete, US icon newsmagazine Newsweek bids us all a fond farewell with a dead-on hashtag headline that displays the old and the new together, as one might display a VHS tape next to a DVD, or perhaps a better example, a wax cylinder next to a phonograph record next to a cassette next to a CD next  to an mp3 player? 

It is the end of an era, no doubt. The world is changing.  Editor-in-chief Tina Brown tweeted, "Bitter sweet! Wish us luck!

The black and white photograph of the ancient building pays tribute to the origins of the publication, while the bold, pink, hashtag headline symbolizes the bright future that they’re hoping for in this new world. Is that right?


Newsweek's last print issue has just a hashtag on the cover. Like using your final breath to ID the killer
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Panda, Penguin and People

19 December 2012
Google is a complicated “piece” of software that is being updated constantly, with each update theoretically bringing new fixes and improvements. Every year, Google quietly releases hundreds of refinements to its search engine algorithms. Pratik Dholakiya, in Search Engine Journal, offers link-builders 10 Post-Panda/Penguin Era Link Acquisition Strategies. Here they are in a nutshell:

(1) Identify Viable Link Opportunities by targeting domains related to your blog's niche.

(2) Use the Best Tools to maximize SEO

(3) Focus On Sites With Manual Approval. Dholakiya advises "If you can get a link from a site without a human being playing a part in the process, that link is virtually guaranteed to have no value in the long term."

(4) Win the Content Marketing Game by using a mix of strategies (Don't put all your eggs in one basket)

(5) About 70 percent of your links should just mention your brand, URL, or domain name. Only about 10 percent should focus on the exact keywords you are trying to rank for.

(6) Refrain From Uisng Black-Hat Mass Link Building Tactics

(7) Social Media is Your Friend (This one we know already)

(8) Regularly review your links in Google Webmaster Tools

(9) Analyze Your Competitor’s Links (Another "you should already be doing this")

and one last "given"...

(10) Build Relationships

The complete post is available here.
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121212 Concert Download

17 December 2012


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