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How to Build a Lifelong Blog Reader Base

01 October 2013

Traffic is usually fleeting, whether you’re a blog owner or a webmaster, the scenario remains the same. Of course, since the day you’ve build your blog, the goal have always been to establish a large reader base that will provide streams of continuous traffic even if you’re slacking on your SEO campaigns, or if you've missed the  15 Commandments of Blogging, and or if Google kicked you again in your PageRank (you get the point).

What’s a Reader Base? My Take.

A reader base basically have the same functions of a fan group. They follow your content and updates, they usually are the first ones to respond to your calls (whether they’re promotional calls or distress calls), they visit your site without any referrer and the best part is that they always return for more. Which means,
Larger Reader Base = Blogger’s Dream Come True

As they say, if it’s too good to be true, it probably is. The thing about building a reader base is that it’s the hardest part of blog promotion. Unlike traffic, you just don’t get that in a snap or in a wave of your advertising powers. A blog reader base is accumulated and taken cared of. There are a lot of factors to consider if you want to establish a big reader base, but the thing is, once you’ve done successful on this, it’s blog nirvana. Almost.

The Keys to Building a Blog Reader Base

Let me remind as I go to the keys, building a reader base is among, if not the, hardest of all when it comes to blog promotion. It takes time and a lot of effort but in the end, it sure is more than worth it.

First Key: Recognition

Of course, this one wins hands down if where talking about what to consider first. Recognition is number one. You can’t be a fan of a blog if you can’t even remember it in the first place. In my experience for example, I comment more than 10 blogs every time I go online but in those 10+ blogs, there are only about 2-3 that I did remembered on my first visit. Take my tip, improve you’re branding style. Be unique, be original and always have your own template. Why? It’s a hard thing to remember a blog alone, much more to remember a blog that looks the same with hundreds of others.

Second Key: Value for Time

Nothing is more fast-paced than the online world. Take for example how you read your email. Isn’t it right that you only read (or scan as I suspect) emails whose message are important to you and then immediately delete those you think are insignificant? Same goes with blogs. Ask yourself, would you give some time to go over a blog that would really be of no or little value to you? Repeat visitors think this way. They only go back as long as a blog provides them with good content that’ll be worth their time. Create a blog that’s worth visiting over and over and over again.

Third Key: Trust and Authority

This is the reason why bloggers who claim to be ‘gurus’ of this and that have a large reader base. They are considered as authorities to their respective niches and therefore, they are trusted. Blog reader base is tied greatly to authority and trust. If you're that blogger who do blogs on a specific niche, take my tip, place yourself as an authority to that topic. How? Research, research and more research. To be known as a 'guru', you have to spread the knowledge since 'guru' means teacher and teachers teach. That's the main part.

Fourth Key: Be Highly Visible and Reach Out to Readers

The trick in here is to splatter your name together with your blog's name all over the web, and strictly no spamming at that. Try submitting your site to to this list of directories with good google pagerank. It doesn't really mean you have to be online 24/7. The point is to make yourself visible, as in make your presence be known! Commenting here and there helps : extending as a sponsor helps too, offering a free service, even better! There are virtually endless ways and with the help of your creativity, you can sure go the extra mile.

Extra Tip: How to Take Care of Your Reader Base

Once you've start collecting and establishing readers you might want to make sure no one's leaving. Remembering names is a good way to start. Familiarity helps a lot you know. Collecting email addresses helps too (either you've build up a mailing list or through your feed subscribers). You might also consider giving them incentives every know and then. Like freebies, coupons and special tips of the latest buzz and happenings. Every little thing helps. That and remember to thank them for their loyalty every now and then. 

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